Finally THIS AFRICA

Finally and after a long wait and hard work, I can show you the final result of this packaging project. Done in collaboration with Cracker Your Wardrobe for KT&G (S. Korea), it has been a long way until the definitive product and one day I might show the history in images of the design process.
Nevertheless, the product came out with a bit of polemic after the launch campaign (which I have never worked for, by the way) but as far as I'm concerned, nobody saw it coming and all along the packaging design, there never was the slightest suspicion of anything remotely close to the issues that came with the campaign.

More images at www.papaboule.com

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